Curated salon haircare — treat your hair to happy hour
Highly pigmented Paul Mitchell Platinum Plus deep violet Shampoo provides powerful weekly toning for medium to dark blondes or highlighted blondes.
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DIRECTIONS: Massage into wet hair, allow to remain on hair for 1-5 minutes. Rinse. Wash hands thoroughly. Follow with Platinum Blonde deep violet Conditioner.
INGREDIENTS: Water (Aqua, Eau), Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Betaine, Cocamide MIPA, Glycerin, Glycol Stearate, Hedychium Coronarium (White Ginger) Root Extract, Anthemis Nobilis Flower Extract, Rosmarinus Officinalis Leaf Extract, Simmondsia Chinensis Seed Oil, Ascophyllum Nodosum Extract, Di-C12-13 Alkyl Malate, Sodium Chloride, Guar Hydroxypropyltrimonium Chloride, Citric Acid, Sodium Hydroxide, Tetrasodium EDTA, Isopropanolamine, Alcohol, Bisamino PEG/PPG-41/3 Aminoethyl PG-Propyl Dimethicone, PEG-12 Dimethicone, Magnesium Nitrate, Magnesium Chloride, Methylchloroisothiazolinone, Methylisothiazolinone, Phenoxyethanol, Ext. Violet 2 (CI 60730), Fragrance (Parfum), Benzyl Benzoate, Hydroxycitronellal
$24.00 – $46.00Price range: $24.00 through $46.00



Yes — every product we sell is 100% genuine and sourced through authorized professional channels.
Standard shipping is free on U.S. orders over $50. Orders under $50 pay a flat rate calculated at checkout.
Orders ship within 1–2 business days and typically arrive within 3–7 business days.
Unopened items can be returned within 30 days of delivery for a refund of the product price.
Follow the directions on the packaging. Not sure? Email us and we’ll share the best way to use it.
Check the product description for details, or contact us and we’ll help you decide.
Many products come in multiple sizes and sets — browse the collection or just ask us.
Email hello@shampoohappyhour.com, Monday to Friday, 9am–5pm ET, and we’ll be glad to help.